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The Universal Arts of Graphic Design by PBS Off Book
January 6, 2013 In Design No Comment

The PBS Off Book video, The Universal Arts of Graphic Design, does a nice job of explaining the ubiquitousness of design in our everyday lives. Graphic design encompasses so many forms, but essentially its goal is to communicate a message […]

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Creative Spin on In-Flight Safety Videos
November 26, 2012 In Marketing No Comment

Every time we fly, we hear the common safety instructions before the plane taxis down the runway. Usually, people are reading their celebrity mags, making last-minute texts or sound asleep. Flyers have become so accustomed to the safety video that […]

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Dieter Rams Braun SK 61 Record Player
Dieter Rams’ 10 Principles of Good Design Applied to Branding
November 15, 2012 In Design No Comment

“Design should not dominate things. Not dominate people. It should help people.” — Dieter Rams Dieter Rams is a German industrial designer who’s well known for the consumer products he’s designed for Braun. His design philosophy is “less, but better” […]

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Lightroom
10 Quick and Simple Ways to Enhance Your Photos
November 9, 2012 In Photography No Comment

We’ve already established the importance of editing your photos in the last post and the various photo editing tools available. This time let’s look at 10 quick and simple ways to enhance your photos and bring them to life. The […]

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Tools for Enhancing Your Photos
October 30, 2012 In Photography No Comment

Whether you’re taking photos to use in your own presentations or enjoy photography as a hobby, don’t forget the important step of editing your photos before sharing with the rest of the world. Writers always edit their work before publishing […]

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The Key to Increasing Brand Value is Simplicity
October 21, 2012 In Branding No Comment

Siegel+Gale recently released their research and rankings of the world’s top simplest brands in their 2012 Global Brand Simplicity Index (pdf). Their findings are based on over 6,000 survey respondents across 7 countries. They were asked to evaluate their perception of simplicity […]

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Designing A Logo From Start To Finish
October 5, 2012 In Design 2 Comments

Recently, I completed a logo for an immigration consultant and thought it might be helpful to share my process of designing a logo from start to finish. From past experience, I know the design process can seem like a mystery […]

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Moo Mini Cards
Moo Mini Cards
October 3, 2012 In Branding No Comment

I was thrilled to receive my Moo Mini Cards in the mail yesterday after having seen these cards around for a while now. The Freelance Camp I attended a few weeks ago offered 100 complimentary Moo mini cards for attending. […]

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7 Factors That Make A Good Logo
October 2, 2012 In Branding No Comment

For any business to be successful, one of the main criteria is having a strong identity that sets it apart from a crowded market place. Just like everyone that has a name to identify who they are, a business likewise […]

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Ready, Set, Launch!
September 10, 2012 In Uncategorized No Comment

“A journey of a thousand miles must begin with a single step.”-Lao-Tzu This site has been revamped and now features a blog that I hope to share more information on design and photography — two subjects I’m passionate about. In […]

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